India, a country of 29 states and 7 union territories, each one full of rich culture and traditions, takes immense pride in its food. Family recipes passed down from one generation to another keep the spirit of good and wholesome cuisine alive. South Indian, Mughlai, Punjabi, Tamil, Gujarati, Afghan and fusion cuisine, you can taste it all right here in India. It only makes sense to start a food business in this food-loving nation because where else would you find people who are so eager to eat and people who love to feed? Up until 2013, only a few outlets offered home delivery services and the ones that did, always had a high price set for it and a minimum order value. That is when Swiggy entered the Indian food industry and changed the game for years to come.
Swiggy, a Bangalore based company operates India’s biggest food delivery and ordering app. Swiggy became popular as the times changed and people became more likely to order food online than on the phone or in person. This surprisingly positive response from many people made restaurant owners come to them to expand their business. The idea came to life in 2014 from the minds of BITS Pilani alumni Nandan Reddy and Sriharsha Majety. They later joined their forces with an IIT Kharagpur alumnus, Rahul Jaimini to help with the technicalities.
The main goal of their idea was to make food from all over the neighbourhood easily accessible to the urban foodie. Swiggy partners with various restaurants in local areas and offers to deliver their food. It provides the joy of ordering food from curated lists at the comfort of your own home with just a click of a mouse or a tap of a finger. It is currently operating in 8 metro and non-metro cities with more than 9000 restaurants who’ve already joined them.
What makes it different
Although being late to an overcrowded industry of companies that provide door to door food delivery services in India, Swiggy easily established its monopoly in this field. It took a little less than 4 years for it to make its way into the billion-dollar club while others are still playing catch-up. Swiggy does not have a minimum value order policy which means you don’t have to worry about spending a whole lot of money just to get food delivered. It has a distinct feature that allows you to order scheduled deliveries.
Their delivery boys are given smartphones with the Swiggy app installed on them to help customers track down their food via routing programs. Moreover, they maintained kept a sharp focus on recruiting a large number of workforces. What makes them different and somewhat better than their competitors is that they don’t always go after businesses that already have money to begin with. They help small businesses grow.
Partnering with Swiggy and its benefits
There are many factors that attract all small, growing and established food providers to sign up with Swiggy. All restaurants don’t or can’t afford to deliver their own food. Swiggy makes everything a hundred times easier for them because of their seemingly endless recruit of delivery executives. Their employees come up with various schemes, offers and discounts to keep the customers happy and even if they face any losses, in this case, they won’t ask restaurants to pay for the amount of refund. People who have never personally visited your place can now know all about it on their app and order food from there. It is the fastest way for a newly founded business to attract the maximum number of customers.
The full procedure in steps
Let’s look at how to list your restaurant on Swiggy in a few simple steps.
- To begin, you have to visit Swiggy’s Partner with “Us” section on their official website.
- You’ll be redirected to a Google form page. Proceed by choosing your location and entering details about your restaurant that are asked there.
- You will receive a confirmation email from Swiggy.
- You will now get a call from a sales representative from Swiggy who will then set up a meeting with you and visit you personally.
- You will be asked to read all the terms and conditions and come to an agreement prior to signing a contract with them.
- Once you agree to the terms, your task will be to gather all required documents within the next few days and submit them.
- And just like that, after all the formal procedures, your restaurant will become a confirmed partner of Swiggy.
Conditions that must be met
- You should have a restaurant or a small food outlet to begin.
- Your business should be legally approved and registered by the government of India.
- You should have an active bank account and provide a cancelled cheque.
- Having a food license is a must.
Swiggy charges different commission rates depending on your business but it is usually around 15%-20% in metro cities like Bangalore and Delhi. However, if your food is quite popular among people, they can reduce the charges.
The do’s and don’ts
- While signing up with Swiggy make sure that you read all the terms and conditions written in the documents and ask about any kind of doubt that you may have.
- Your food should be listed properly on the app. Don’t miscalculate the costs or leave out important information about ingredients.
- Do not submit any fake documents or false information when you register.
- You can offer special discounts exclusively for customers ordering in from Swiggy.
- Keep the quality of your food top-notch to earn a good name for yourself.
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Food could be scarce but there will never a lack of foodaholics in India. As long as there are bachelors who can’t cook, introverts who hate going out, hungry employees during lunch time, social butterflies who love inviting guests, over time workers who don’t get the time to cook and food crazed experts, there will always be a high demand of freshly cooked food online. Sign up with Swiggy to be able to feed all growling tummies more efficiently than ever.
Online food delivery platforms are undoubtedly on an advantageous side when it comes to dealing with a wide set of audience with varied taste choices. Platforms like Swiggy make it significantly easy for restaurants owners to skip all the trouble that goes into establishing a delivery chain from scratch and only focus on the quality of food. Moreover, this also allows small businesses to have a seamless way of feeding customers that might not have discovered these underrated places otherwise.