Want to do a profitable business without much effort? Domain flipping business might be the thing which would interest you. This is a pretty easy business. Many freshers are getting involved in it these days. They look for expired domains in order to buy them. Actually, people have been doing this for quite a long time now, but it is recently that people have perceived that how beneficial this business is. Some people even prefer the old and expired domains instead of the new ones because the former have built-in domain authority, backlinks, etc. Some do this for branding purpose as well.
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What is an expired domain?
An expired domain is a domain which has not been renewed. Some people often forget to renew their domains or fail to do it because of lack of money. Such people get an extended period of 30 days from the domain registrar to renew their domains. If the owner does not renew the domain even in the extension period, then it becomes a declared domain, after which it is auctioned. The auction goes on for a week. The person who bids the highest amount of money is given the ownership of the expired domain. By following the process, anyone can buy good expired domains with high bids.
Things to Consider Before Buying Expired Domains
In case you want to invest a huge amount of money in this business, there are some factors which you need to consider before buying expired domains.
1. Age of the domain
You might have heard the old saying “Old is gold”. This proverb fits well in the domain game as well. Most of the brands and websites prefer buying expired domains instead of the new ones and redirecting the expired one into their new website. Experts suggest buying an old domain because they have an upper hand over the SEO. These sites target very easily and drive a lot of traffic in a short period of time. These appear on the search list at a higher rank than new domains. It is better not to invest a lot in a domain which is not older than 3-4 years. It would be beneficial to invest that money in buying an old domain.
2. Backlinks power
Backlinks are like the backbone of a website. Having a lot of genuine backlinks works in favor of the website. The website which has a bigger number of these is shown at the top in the search result by Google. Because of this rule of Google, some website owners even follow the technique of black hat to increase the number of backlinks in their websites. This absurd technique is now futile as Google penalizes the sites which have spam links or links from low trust level website. So, you should always look for domains which have more number of authentic backlinks. You can do this with the help of tools like ‘ahrefs’. It shows how many backlinks the domain has and also points out the websites which are of low trust level.
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3. Google AdSense ban
You must be aware of Google AdSense if you are thinking of making it your primary source of income. You invest money in an expired domain in order to make money but if it is already banned by the Google AdSense, then it is just wastage of money. There are many expired domains which have been banned. So, at first, check whether the domain is banned on Google AdSense or not. But how to check if it is a banned site or not? AdSense Sandbox Checker is available for this task. It is a tool which checks the AdSense ban.
To check the ranking power of a particular site, you need to check its domain authority. Ensure that the domain you are buying has at least more than 20 domain authority. If it is less than that, then the domain is not worth a risk. People choose the old domains to get the SEO benefit. For the benefit, maintaining a high domain authority is important.
5. Google ban
This is one of the most important things you need to look before buying an expired domain. Google bans those sites which are of low trust level. Also, sites using black hat techniques are instantly banned by Google. So, before buying, check for the Google ban. SEO Mastering is a tool which is designed for this purpose.
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Therefore, if you are thinking of building a long-lasting business in the field of domains, you must keep in mind the above-mentioned aspects. The, you will definitely be able to create a potential and enduring business.
