Everyone think that cartoon apparels are just for the small children, but make your facts clear guys and this article will change your facts and the minds. Having Mickey Mouse, Donald ducks pictures in your tees or any outfit is not a childish thing from now on as, Disney consumer Products launches high fashion apparels for grown-ups.
Many of the International leading high-fashion retail chains has arrived in India and with a surprise among their top sellers were premium T-shirts featuring popular cartoon characters like that of Mickey Mouse and his friends meant for the grown-ups. And with the great response from the customers for these Tees Disney consumer products is doing more experiments in their products to attract more number of customers towards them, and with new innovation idea from Disney consumer products that expectations are high for sales of tees and the profit margins.
Roshni Bakshi, managing director, licensing and retail, at Disney UTV said that in India the company hopes that adult targeted products will contribute 40-50% of sales within a couple of years.
This company is just trying to spread all over the world with its fully loaded and outstanding products. This company has also tied up its relations with real estate firm Supertech for branded interiors to launch Disney themes Decors.
Now Mickey and other characters features on furniture, tableware, fans, paints, and many more products. And Bakshi said that “We are creating a new environment for brand licensing” and we are constantly looking at our products that will connect our brand with the consumers she added.
With its constant increasing demands these kinds of tees are going viral not only among children but also among adults.
The Disney product has spread not only in India but all over the world and is totally successful, while in Japan up to 60% consumers of the Disney products are adults.
In India, firms has inked and tied up with Disney and Marvel T-shirts, scarves, watches for adults with leading stores including Lifestyle, Cotton world and many other top branded stores. And firm has also tied up with online marketing sites like Myntra.com and Zovi.com for the online shopping customers.
With the new trend set in by the Disney consumer products, I think this is the beginning of new fashion or generation among the adults, who can feel their childhood with their children.